History
In 1991, Brian Tritch launched an effort that would quickly be known as the “intelligent corporate solution to small creative boutiques and big ad agencies” from the spare bedroom of his home. While serving as an ad executive for GTE, Brian knew that a strong creative agency that could apply the principles of sound strategic planning would go far in Arizona. He was right and within five years, Applied Creative fostered a relationship with a cell phone retailer into becoming the national agency of record for WorldCom Wireless.
From General Motors, WorldCom Wireless, GTE, Novartis Pharmaceuticals, to Bar-S Foods and NASCAR, Brian is highly sought after for his penchant of providing highly effective market insights. Over the years, he has spearheaded dozens of ground-floor brand launches and product revitalization initiatives such as Lifelock, Phoenix International Raceway, TGen, T.W. Lewis Homes and iGo to name a few.
Brian now leads a robust staff of highly specialized professionals and instills in them three core principles: smart design, hard work and going above and beyond for the client. The company’s culture has reflected these principles for years and has cultivated strong relationships with clients; some that have lasted over a decade.
Applied Creative’s track record continues to impress with consistently holding a top 10 position for creative agencies in Arizona for over 10 years and acquiring and maintaining a wealth of marquee relationships in bio-med research, motorsports, law, high-tech, hospitality and pharmaceutical companies.